Webinar funnels

The session is good. Fewer people see it than should.

Registration is a page of copy standing between the work and the audience. A/Bee argues it different ways and keeps what fills the room.

What it would test on a registration page

Two theories about why an interested reader does not register.

Example · a live training session

Theme 01 · Sell the hour, not the topic

Describing what somebody leaves with will do more than describing what is covered, because the cost being weighed is the hour.

Theme 02 · Remove the live problem

Answering the scheduling objection at the point of registering will lift signups more than another agenda line.

Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.

Try it on your own site

Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.