Theme 01 · Be the small one on purpose
Naming that a person built this will do more than a features list, because it is the one thing your competitors cannot copy.
- Built by one person, who answers the emails.
- No sales team to get past. Just me.
Solo founders
Testing is the thing that never makes it to Friday
You already know the copy could be better. What you do not have is the afternoon to write six versions and the week to watch them.
What it would test on your landing page
Two theories about why a visitor who understands the product still leaves.
Example · a one-person software business
Theme 02 · Show the job, not the tool
Describing the afternoon this saves will do more than describing what it does, because the buyer is comparing against doing nothing.
- The spreadsheet you keep meaning to fix.
- Twenty minutes every Monday, gone for good.
Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.
Try it on your own site
Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.
Tear it down