SaaS

Your pricing page is the highest-stakes copy you own, and it is a first draft

It was written before you knew who was buying, and it has been edited by opinion since. A/Bee tests it as a question about your audience instead, and keeps the answer.

What it would test on a pricing page

Two theories about why somebody stalls on that page.

Example · a mid-tier plan nobody picks

Theme 01 · Price the outcome

Anchoring the plan against the cost of the job it replaces will reduce sticker shock more than listing what is included.

Less than an afternoon of contractor time.
Cheaper than the spreadsheet you are maintaining instead.

Theme 02 · Remove the commitment

Shrinking what the visitor is agreeing to will do more than another feature line, because hesitation on pricing is usually about reversibility.

Change plan or leave any time. No call required.
Start on the middle plan. Move down whenever.

Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.

Optimising signups without buying worse customers

Signups are easy to lift and easy to lift badly. A promise that wins the trial has to survive the invoice.

The whole path: A variation can run across the landing page, the pricing page and the signup, told as one consistent argument and measured on the goal at the end rather than on each page in isolation.
Guard the conversion that pays: Aim at trial starts for speed and name paid conversion as the goal that must not suffer. Copy that fills the funnel with the wrong people is blocked instead of shipped.
What compounds: Each result is filed against the belief it tested, so what you learn about your buyers on the pricing page carries into the onboarding emails and the next landing page.

Try it on your own site

Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.

Tear it down

Where do the hypotheses come from?