Theme 01 · Lead with the outcome
Naming what the visitor ends up with will do more than describing what you do, because they are scanning for themselves rather than for you.
- Your books, closed, by the fifth of the month.
- Stop doing this on a Sunday.
Getting started
You know the copy could be better. Proving it is the hard part.
Most sites never test, not because it does not work but because somebody has to sit down and think of what to try. A/Bee does that part, then runs it and keeps the answer.
What it would test first
Two arguments for the same page, each written more than one way.
Example · a homepage that explains a service
Theme 02 · Name the reader
Speaking to one specific person will convert them harder than speaking to everyone, because recognition beats reach.
- For agencies with more clients than admin hours.
- If you have outgrown the spreadsheet, start here.
Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.
Try it on your own site
Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.
Tear it down