Newsletters

Your growth rate is one paragraph and a box

You write thousands of words a week, and about forty on the page that turns readers into subscribers. A/Bee argues those forty different ways.

What it would test on a subscribe page

Two theories about why a reader who likes you does not sign up.

Example · a weekly letter for an industry audience

Theme 01 · Promise the specific thing

Naming one concrete recurring item will do more than describing the newsletter, because the reader is deciding whether it is worth the inbox.

Theme 02 · Address the inbox objection

Answering the fear of another list will do more than another archive link, because that fear is the real competitor.

Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.

Try it on your own site

Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.