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A/BeeStart free

Lead generation

More form fills is easy. More good ones is the job.

Any page can lift submissions by asking for less. A/Bee tests the argument around the form, and lets you name the thing that must not suffer while it does.

What it would test around a form

Two theories about why a qualified visitor does not submit.

Example · a quote request for a B2B service

Theme 01 · Say what happens next

Describing the follow-up will do more than shortening the form, because the hesitation is about what the submission unleashes.

  • One reply, from a person, within a day. No sequence.
  • You will get a number, not a call from sales.

Theme 02 · Qualify in the headline

Naming the buyer openly will lift submissions from the right ones and suppress the rest, which is the trade you actually want.

  • For teams of fifty and up.
  • If you are under ten people, this will be too much.

Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.

Try it on your own site

Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.

Tear it down

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How does it decide what to test?