Theme 01 · Book the day, not the style
Speaking to the occasion will do more than showing range, because the visitor is trying to picture their own day.
- Weddings, mostly. Some quiet ones.
- Tell me the date. I will tell you if I am free.
Freelancers
The site ships and the relationship ends
Testing turns a build into something ongoing. A/Bee does the hypothesis work, so you can offer it without becoming a CRO specialist.
What it would test on a client site
Two arguments drawn from that client’s context rather than a checklist.
Example · a portfolio site for a photographer
Theme 02 · Say the price out loud
Publishing a starting number will filter harder and convert better than a contact form, because the unspoken question is always cost.
- Most of these land around the price of a good camera.
- No packages. Tell me what you need and I will price it.
Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.
Try it on your own site
Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.
Tear it down