Theme 01 · Proximity over credentials
Leading with locality will do more for a services buyer than the awards shelf, because the decision is about who turns up.
- We are twenty minutes away.
- Someone local, on your street this week.
Agencies
CRO for every client, without the CRO hire
Testing is easy to sell and expensive to staff. A/Bee writes the hypotheses, runs the tests, and keeps a separate belief ledger per client, so what you learn on one account never leaks into another.
What it would test on a client page
Two arguments, generated from that client’s brief rather than a template.
Example · a local services client
Theme 02 · Price the unknown
Removing the fear of an open-ended bill will do more than another testimonial, because the hesitation here is about the invoice.
- Fixed price, quoted before we start.
- You will know the number before we touch anything.
Two arguments for the same thing, each written more than one way. What gets tested is which argument lands, not which sentence reads better.
Try it on your own site
Paste a URL and A/Bee hands back its first hypotheses for that page. Free, and no signup.
Tear it down